People are likely to understand the information in a way that confirms what they already believe in.
There are 3 types of confirmation bias:
- Searching for information
- Interpreting information
- Recalling information
In all these activities humans tend to subconsciously find more proof of their existing beliefs and values. It fascinates me how deep this bias can get and how long it can go unnoticed. A good example, people who strongly believe in a conspiracy theory. Even though none of those theories have enough evidence to prove them, some people decode world events in such a way that makes it easier for them to keep believing in what they already do.
To make it even worse, social media algorithms are designed to amplify this effect. Such “feeding” of similar ideas creates information bubbles that only strengthen these beliefs and illustrate the confirmation bias.
Isn’t it fascinating? 🤔